"market-mantra" Shockvertising : A Funny Story
Looking back to 2020, it was a crazy pandemic struck year with thousand trending stories. Among them, one of the burning trending's that took the media on a whirl in early October is the Tanishq Ekatvam Ad Commercial. The ad featuring a cross cultural baby shower breaking the social norms of religious barriers. Unfortunately, the ad was taken down soon after with back lashes and a tag of "Love Jihad". *Link - Tanishq Ekatvam Little did we realize in the hustle and bustle of offending Indian sentiments, that Tanishq with this so-called controversial ad successfully positioned itself on the top of our minds and that my friend we can announce as " Shock Advertising " or " Shockvertising ". By definition, Shock Advertising or Shockvertising is a type of advertising that, "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals. United Colors of Benetton being a pioneer in ...